So the latest on the street is that Surfline just acquired Magicseaweed, one of its competitors in the surf forecasting business. Might not sound like much, but having independent companies trying to have the best forecasting models is big business these days, at least compared to the local phone numbers one would call to get a report only 15 years ago.
Surfline acquired Magicseaweed from the Australia-based SurfStitch Group. SurfStitch overshot things by trying to merge surf forecasting with ecommerce and journalism, buying Australia’s STAB magazine and U.S.A based e-commerce site, SWELL. In the end, they sold them all back to their original owners. SurfStitch paid $13.8 million for both Magicseaweed and Stab Magazine combined in 2015