Overpromise, Underdeliver

By Robin Shapiro

Politicians are known for making promises which they often can’t keep. The first President Bush is remembered for saying, “Read my lips, NO NEW TAXES!”  We had new taxes shortly thereafter. The Soviets once arrested an American named Nicholas Daniloff and wanted to trade him for a Soviet spy who was imprisoned in the USA. President Reagan proclaimed that he would never make that trade. The trade was consummated in short order.

Analogous things sometimes happen in Rockaway. When I am called about a new listing, I prepare a comparative market analysis which shows recent sales. I have a thorough knowledge of similar homes on the market. I give my honest opinion as to the property value – I don’t want to waste everybody’s time, effort, and money by misleading people just to get the listing – especially during this time of high mortgage rates and relatively low activity. I was recently recommended to an estate by a court for the sale of a property. When a competing broker evaluated the property at $400,000 above my estimate, I didn’t get the listing. If the estate gets anywhere remotely near that price, then they should also buy lotto tickets! They are wasting their time and money. Ultimately, the property will sell around or even lower than the price which I suggested. Of course, I always try to get the best price for my clients – but too much optimism can best be described by the term   “BAIT AND SWITCH.” Don’t be fooled. Call me. Love, Robin.