ROCKAWAY Soda Hits the Shelves
From the maker of Drink Rockaway sparkling waters, comes ROCKAWAY soda. This better-for-you soda from beverage entrepreneur and Rockaway Beach native, Bridget Firtle, hit shelves on Tuesday, October 9, with a new formulation and bold packaging, invoking street art and vibrant colors.
Crafted with natural ingredients, ROCKAWAY features real fruit juice and real sugar. Available in four unique flavors – Berry Hibiscus, Lemon Lemongrass, Watermelon Guava and Pineapple Ginger – each 12oz can features 7 grams of organic cane sugar and a kiss of sea salt. As a certified member of 1% for the Planet, each sip helps keep oceans blue.
“ROCKAWAY is my answer to shelves full of sodas packed with additives. We’re all about real ingredients, an awesome taste and no surprises,” Firtle said. “Beyond that, we don’t take ourselves too seriously. ROCKAWAY is for that feel-good moment of reaching for a soda to treat yourself. This is for my home in NYC and for those around the country who want to experience a taste.”
After seeing an opportunity to disrupt the American distillation market in 2012, Firtle left her corporate job to found Owney’s rum. The brand saw massive success, leading her to sell it in 2020. Soon after, inspired by her practice of conscious, healthy-ish consumption combined with her love of her hometown, ROCKAWAY was born.
ROCKAWAY soda is available nationwide as a 12-pack for a suggested price of $35.99 on DrinkRockaway.com and Amazon, or as individual cans for $2.29 at local retailers.
