By Robin Shapiro

There are several houses that have been on the market for more than one year – why? Sometimes people set an unrealistic price. Sometimes they “need” a certain high price because they’ve fixated on obtaining money to be used for other purposes.  It doesn’t matter that their “needs” and the true value of the property do not correlate. They can be misled by tales of what other homes have sold for. Like the game of “telephone,” the story of a sale can change as the story gets repeated. Also, the market changes over time. If a seller bases his sale price on a fairy tale (or, an old market environment), then the house can remain on the market indefinitely.

When I am called upon to price a home, I use personal knowledge and public record of comparable sales to determine a correct listing price. Some people aren’t certain that they want to sell, in which case they don’t care if the house is priced too high. On the other hand, for those people who need to sell, I have a tendency to be brutally honest. My goal is to sell the home at the highest price possible and to make the process as stress free as possible. Let me help you sell – but let’s price it right. Call me. Love,  Robin.

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